The Royal Tropical Institute wanted in 2007 a new brand identity that would strengthen its profile and international positioning, externally and internally. The institute has an important role in development work and in giving international cultural awareness training.
A new logo symbolising the “tree of knowledge” was the fruit of many discussions, workshops, sketches and board presentations. The human figures represent the institute’s focus on partnerships, both within the institute and with developing countries.
(with Edenspiekermann, Amsterdam)