Rabobank is an identity-driven bank. Its character as a cooperative bank had fostered a distinctive culture and customer profile. The brand values associated with it, “committed, nearby and trend-setting,” were a key factor. The bank’s local presence was strong.
Our relationship with Rabobank began in 1995, when we contributed to the introduction of Rabobank’s new brand identity. The revitalized identity led to increased customer orientation and better visibility.
From 2005 we were involved in a modification to a new visual identity, in response to the bank’s international growth. A differentiated brand identity was developed and introduced over the following years.
(Willem Woudenberg, with Edenspiekermann)