Medical Over The Counter (OTC) products and wellness products are gaining a large market in India. Competition with branded and unbranded products is fierce. High quality and likable visual design are important success factors. Fortis Health World (previously Religare Wellness) gave Brand Dialogue and Yellow Dress Retail the assignment to develop a brand identity for a their private label or house brand called Wellness Tree.
A logo and brand style was designed including applications for several popular products
(soaps, liquid hand washes etc).
Brand Dialogue with Yellow Dress Retail (Amsterdam) 2015 – 2016