Everybody knows the Heineken beer brand, but nobody knew the Heineken company brand. Until 2005. The worldwide Heineken company had …

Godrej’s retail venture Nature’s Basket not only sells A-brands but also house brands or private label brands. The advantage of …

Medical Over The Counter (OTC) products and wellness products are gaining a large market in India. Competition with branded and …

Branding a country or a city are new expressions of identity in India, and many realize that it works, not …

Ralco Tyres is a sub-brand of Ralson, the Indian market leader in bicycle tyres. Different from the mother brand, Ralco …

Indian printing companies have become innovative. The growing Indian market, a need for more information and increasing exports have made …

In the Dutch performing arts sector, the National Opera and Ballet Theater in Amsterdam are at an undisputedly high level. …

The Royal Tropical Institute wanted in 2007 a new brand identity that would strengthen its profile and international positioning, externally …

The consistency and distinctiveness of the Netherlands Liberation Festivals had declined over time. We were asked to redesign the festivals’ …

Rabobank is an identity-driven bank. Its character as a cooperative bank had fostered a distinctive culture and customer profile. The …